Roast strength is the intensity of the coffee taste and is driven by the blend, the degree of roasting and grindsize. It's just like roasting almonds: the longer you roast, the smokier and more intensive the taste.

Body or mouth feel is the sense of heaviness, richness, and thickness at the back of your tongue. Compare a full bodied, rich wine to a light one to imagine it. The rich wine coats your tongue, leaving a lingering aftertaste whereas light wine is thinner for a cleaner finish.

Acidity is a desirable part of a coffee's flavour balance. It provides a sharp, bright, vibrant quality on the sides and tip of your tongue. Less acidity means a smoother sensation like a ripened apple. More acidity means it's livelier, like a green apple.

Roast strength is the intensity of the coffee taste and is driven by the blend, the degree of roasting and grindsize. It's just like roasting almonds: the longer you roast, the smokier and more intensive the taste.

Body or mouth feel is the sense of heaviness, richness, and thickness at the back of your tongue. Compare a full bodied, rich wine to a light one to imagine it. The rich wine coats your tongue, leaving a lingering aftertaste whereas light wine is thinner for a cleaner finish.

Acidity is a desirable part of a coffee's flavour balance. It provides a sharp, bright, vibrant quality on the sides and tip of your tongue. Less acidity means a smoother sensation like a ripened apple. More acidity means it's livelier, like a green apple.